The Trump Organization announced it is starting a cellular phone service called T1 Phone by Trump Mobile that will charge $47.45 a month and include unlimited calls, text and data. It also plans to roll out a new $499 phone that will be built in the U.S.


The new service was designed to coincide with the 10-year anniversary of President Trump's announcement of his first presidential run, the Trump Organization said in a Monday statement.


The company said its mobile phone plan, which it dubbed the 47 Plan in a nod to Mr. Trump's current rank as the 47th U.S. president, won't require a contract or a credit check. In an interview on Fox News Business, Eric Trump — Mr. Trump's son and the executive vice president of the Trump Organization — said the new phone and service will align with his father's policy plans to boost American manufacturing and employment. 


"We want to have customer service by Americans for Americans," Eric Trump said in the Monday interview. "We want to have phones built by Americans, for Americans, and, you know, and we want to do it better than anybody. We're going to disrupt the space."


The new mobile phone and service takes direct aim at phone manufacturers such as Apple, which has faced pressure from Mr. Trump to shift its manufacturing from China and India to the U.S. Last month, the president threatened to impose a 25% tariff on Apple products if the computer giant didn't reshore some of its manufacturing.